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IGOR SIMIC

EVERYTHING IS CONTENT

Opening: Friday, March 13th, 7 PM
Exhibition: 14.3.-18.4.2026

Igor Simic, Famous Mouse and Joan of Arc (videostill), 2026
Igor Simic, Famous Mouse and Joan of Arc (videostill), 2026
In his exhibition EVERYTHING IS CONTENT, Igor Simić examines the conditions of contemporary image production in the field of tension between technology, belief, and materiality. The starting point is the observation that in the digital age, all media are converging into a rhizomatic network: narratives are losing their hierarchies, becoming both banal and sacred, while content is having a comparable effect on culture as climate change is having on the planet.

The paintings on display are created in cobalt blue, oil, and candle soot. The choice of materials refers to historical, technological, and geopolitical contexts: cobalt, as a central raw material in modern electronic devices, connects images, ideas, and living beings to exploitable content; its mining, especially in the Congo, reveals inscribed forms of sacrifice and exploitation. Oil painting appears here as a technological invention that enters into dialogue with the aesthetics of the digital blue screen.

The motif of fire runs through the works as a central element. Candle flames refer to religious symbolism, martyrdom, and faith, as well as to the pyrotechnical basis of civilization and industrialization. Industrial templates, such as shipping containers, link the sacred with the everyday. Against the backdrop of fossil fuels, which remain dominant even in the information age, fire also evokes a quietly apocalyptic dimension.
Simić’s works read as a contemporary reflection on kinship, material, and combustion–an artistic position that carries philosophical references from Spinoza to Simone Weil into the 21st century.

Igor Simić (*1988 in Belgrade, YU) is an artist, filmmaker, and game designer. In his highly polished short films, which are presented in the context of both film festivals and the visual arts, he takes a satirical look at the hyper-capitalist and digitization-induced signs of decay in our contemporary society. For example, in his films he addresses conditions such as “Weltschmerz” or the youth motto of 2012, “YOLO,” which are additionally staged in exhibition contexts in the form of deliberately striking neon letter installations. Big emotions and attitudes to life such as these, as well as other contemporary themes – like the profit-oriented calculability of love in Cost-Benefit-Love (2014) or technology-based body prostheses in Spine 2.0 (2016) – are explored not only within classic film narratives but also in alternative formats such as video games or songs. At the same time, Simić references familiar aesthetics and formats from television and the internet, while also drawing on art and film history. This results in a multi-layered interplay in which socially explosive topics are reflected cinematically through multi-referential relationships and in an ironic manner.

 

 

Igor Simić graduated with a BA in Film Studies and Philosophy from Columbia University in New York. In 2015 and 2017, his short films were presented at the B3 Biennale of the Moving Image in Frankfurt am Main, and in 2021 he was awarded the prize for best video game there. He has also received awards such as the 1st Prize Blooom Award by Art Düsseldorf (2013) and the 1st Prize Discovery Award by LOOP Barcelona (2016). His works have been shown at other national and international institutions and film festivals, including Kunsthalle Mainz, the 40th edition of Ars Electronica in Linz, Manifesta 14 in Pristina, the Tribeca Film Festival in New York, the October Salon of Belgrade Biennale, Museum Ulm, Kunsthalle Gießen, and the Palazzo Strozzi in Florence. His works can be found in several collections, including the Folker Skulima Art Foundation in Berlin, the Galerija Savremene Umetnosti in Pančevo, and the MACBA Museu d’Art Contemporani in Barcelona.

Furthermore, Simić is the creative director of the game development studio Demagog Studio, which he co-founded in 2017, and works as a moderator, tutor, and speaker. For example, he was a tutor for several editions of the Berlinale Talents support program and gave lectures at the Locarno Film Festival, Yale University in New Haven, and Kino der Kunst in Munich.

Simić lives and works between New York and Belgrade.